Google advice for SEOs

http://googlewebmastercen .... o-starter-guide.html

This is GOOD, SOLID, BASIC advice written by people who have a vested interest in pages and sites being TRULY optimised. NOT something written by "experts" who have a vested interest in keeping it deliberately vague so you have to buy their "services".
And before anyone chimes up with "Google hates SEO" you will be wrong before you put finger to keyboard.
Google hates the ones who are out to "game" their system. REAL SEOs who are looking to really optimise the pages for visitors, are actually helping Google maintain their standards of providing the best results to their users (searchers)


Anyway I just thought I'd entertain you with a couple of quotes;
Quoted text ::
Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines.

Absolutely THE best advice. Ignore search engines, do what's best for REAL people

These next two fit in nicely with my thoughts on people getting the terminology wrong Get the name right!

Quoted text ::
[b]Use heading tags appropriately[/b]
Heading tags (not to be confused with the <head> HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important, and ending with <h6>, the least important.


Quoted text ::
Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of.
The "alt" attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.


must have missed the mention of alt "tags" in there.


but SERIOUSLY

To ALL of you who believe you are a SEO "expert" after a few weeks of reading crap "advice" and information that went out with AltaVista. DOWNLOAD the PDF, READ it and more importantly UNDERSTAND IT!!!!
This article was added by Chris Hirst and was posted on 17 November 2008. Chris has been a member since 09 January 2008 and has written 23 article(s) for modTalk
So long, and thanks for all the fish.
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